SUPER-SIGN

Supersigns are often integral to commercial or institutional development which has the need to increase visibility and amplify brand or messaging. This is particularly relevant in a competitive environment with significant traffic. The Supersign study considered heights between 80 and 100 feet tall and potentially in a location adjacent to major sports or retail center. Earlier studies acknowledged that the supersign communicated at the level of the City, the Block, or the Pedestrian roughly equivalent to the top, middle, or lower third of the supersign. 

The research evaluated the results of multiple variables. These included the geometry of the base (rectangular, square, or triangular) operations that generated the form such as rotation and fold and the modulation of the surface (tessellation or score). The composition also evaluated the impact of symmetry as well as the geometry of the surface elements. Finally, multiple permutations between these operations resulted in 36 or more options. The illustration shows the arrival of a super-sign in Griffith Park overlooking downtown Los Angeles.


Typology

Research, Civic

Location

Los Angeles County, California

Year

2020

Status

Research, Civic

Size

100 FT Height

Client

Collaboraters

Design Team

Farooq Ameen, Caglar Gokbulut, Pariya Mohammaditabar, Noah Zaccaglini


SIMILAR PROJECTS